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When we get our ideas down on paper, they’re usually pretty good.

How to be a Great Friend—and Brand

Jamie Rodriguez | 2/14/2018

Branding. It's a distinctly esoteric endeavor, generally marked by messaging pyramids, whiteboard sessions, and buzzwordy brainstorms. Nothing against these time-tested methods—we employ many of these exercises ourselves here at Tilted Chair while searching for a client's truth. But at the end of the day, what are we really looking for? What itch are these tactics scratching at? Well, as it...

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Hahaha, what a story! | A review and reflection on The Disaster Artist

mike | 12/15/2017

Years ago when we first started Tilted Chair, deep down the rabbit hole in the comments of a reddit post, I clicked a YouTube link proclaiming to be a clip from a movie called The Room. I say "proclaiming" because in that moment I wasn’t sure what I was watching. On top of a bed of serious music, a most-peculiar...

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An Ad Man’s Review of Three Billboards Outside Ebbing, Missouri

Jamie Rodriguez | 12/06/2017

Outdoor Advertising isn’t dead yet. But can it help solve a murder? There are a few moments in the life of an advertising agent when our craft is hoisted to the forefront of society’s collective attention, and you can turn to your friends and say, “Yeah, that’s what I do.” And when advertising does make an appearance, it usually surfaces...

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Travel’s Rejuvenating Effect on Creativity

Jamie Rodriguez | 11/08/2017

Being creative is hard. Not war hard, or roofing hard, but it's hard nonetheless. Is "hard" the right word? Maybe "exhausting" is more appropriate. First-world problem of the capital order, I know. But I suspect that exhausted, brain-dead feeling is something humans have experienced since time immemorial. Today it's music, art, design, and advertising; 50,000 years ago it was cave...

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Budgeting advice, trends, and predictions for media in 2018 and beyond.

Jake Rector | 11/07/2017

Everybody who uses a computer for a living wants to feel like Tom Cruise in Minority Report, especially this guy. While I can't predict the future or arrest future murderers, I can illustrate some trends I'm seeing in the way marketers are investing their media dollars and assure you that yes, there will be billboards that know who you are...

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