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Tag Archives: positioning

IDEAS FROM THE CHAIR

When we get our ideas down on paper, they’re usually pretty good.

The 3 Most Common Branding Mistakes And How to Avoid Them

Erik Hernandez | 8/01/2017

Why are people willing to pay $400 for an ice chest if they have never been camping or fishing in their lives? Why do kids save up to buy $200 basketball shoes that don’t help them play any better than other shoes? How did a dying cologne brand turn itself around to become a category leader? The answer: Branding. Your...

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