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Tag Archives: Branding

IDEAS FROM THE CHAIR

When we get our ideas down on paper, they’re usually pretty good.

3 Steps To Resurrecting A Dying Brand

Erik Hernandez | 8/31/2017

Is your company stagnant? Are you losing customers? When people hear your brand name do they say “Oh, yeah, I remember that name”? If so, then you might have...a dying brand. People get caught up in success and sometimes sit back and put the plane on autopilot. Unfortunately, sometimes they look out the window and realize they have gone way...

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The 3 Most Common Branding Mistakes And How to Avoid Them

Erik Hernandez | 8/01/2017

Why are people willing to pay $400 for an ice chest if they have never been camping or fishing in their lives? Why do kids save up to buy $200 basketball shoes that don’t help them play any better than other shoes? How did a dying cologne brand turn itself around to become a category leader? The answer: Branding. Your...

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Thursday Type Tips

Jamie Rodriguez | 10/08/2015

We work with type pretty much all day. Whether our designers are creating a custom script for a blog post, or laying out a brochure in InDesign, words are a way of life at Tilted Chair. Here are some useful typographical tips we’ve learned in our years of loving letters. WIDE-TRACKED SERIFS LOOK IMPOSING Not sure why. But it’s something...

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