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Tag Archives: audience

IDEAS FROM THE CHAIR

When we get our ideas down on paper, they’re usually pretty good.

Guide to New Media: Audience Targeting Pt. 1

Jake Rector | 12/04/2015

Part 1: Media is becoming more fragmented, but with more options comes more opportunity. Once upon a time, there were four ways to reach your target audience: on television, with a billboard, in print, or on the radio. Each medium represented a unique way of serving a creative message to a large audience, which is exactly what agencies did. Since...

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