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Tag Archives: Advertising

IDEAS FROM THE CHAIR

When we get our ideas down on paper, they’re usually pretty good.

7 tips for landing your dream job at Tilted Chair (or How to get a job in Austin for the SEO-bots)

Erik Hernandez | 10/27/2016

We’ve grown a lot over the last year and half. That means we have had to do a lot of hiring. While doing all that hiring we discovered that a lot of people are not really that good at getting a job. Some use a very obvious template where they copy and paste a position and company name into their...

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One Hour Ads, OR 3 Things We Learned at Texas Marketing Summit

Jamie Rodriguez | 5/04/2016

Last week, nearly half of us chairs loaded up the cars, and headed east to Houston for the very first Texas Marketing Summit. The summit featured some world-class brands, some fabulously knowledgeable panelists, and one of the greatest buffets in hotel history. For us, it represented a proverbial microcosm of the very business we're in, the context of which consists...

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Stop Doing These 3 Things and Give Your Business Wings

Erik Hernandez | 4/01/2016

It’s officially been one year since I joined the Tilted Chair team. Woo hoo! It has been a crazy year of change and growth here. For those of you who are visual learners I put this together: We actually had a nice little company profile in the Austin Business Journal two weeks ago discussing our growth. You can read it...

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Guide to New Media: Audience Targeting Pt. 2

Jake Rector | 3/04/2016

Part 2: Curated creative and perfect placement B2B marketing doesn’t always have to be boring. B2B clients often demand highly targeted campaigns focusing on specific groups of professionals. Below are two examples of how Spotify and The Insights Group used integrated marketing campaigns to influence small but incredibly valuable audiences. Integrated campaigns, and people for that matter, are not an...

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Guide to New Media: Audience Targeting Pt. 1

Jake Rector | 12/04/2015

Part 1: Media is becoming more fragmented, but with more options comes more opportunity. Once upon a time, there were four ways to reach your target audience: on television, with a billboard, in print, or on the radio. Each medium represented a unique way of serving a creative message to a large audience, which is exactly what agencies did. Since...

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