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Tag Archives: Advertising agency

IDEAS FROM THE CHAIR

When we get our ideas down on paper, they’re usually pretty good.

Guide to New Media: Audience Targeting Pt. 2

Jake Rector | 3/04/2016

Part 2: Curated creative and perfect placement B2B marketing doesn’t always have to be boring. B2B clients often demand highly targeted campaigns focusing on specific groups of professionals. Below are two examples of how Spotify and The Insights Group used integrated marketing campaigns to influence small but incredibly valuable audiences. Integrated campaigns, and people for that matter, are not an...

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Guide to New Media: Audience Targeting Pt. 1

Jake Rector | 12/04/2015

Part 1: Media is becoming more fragmented, but with more options comes more opportunity. Once upon a time, there were four ways to reach your target audience: on television, with a billboard, in print, or on the radio. Each medium represented a unique way of serving a creative message to a large audience, which is exactly what agencies did. Since...

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