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Have a seat. We have an idea.

© 2017 Tilted Chair Creative LLC. All Rights Reserved.

Moviehouse How do you challenge the champion of the
movie theater biz?

More

The ASK

Brand, launch, and promote an upscale dine-in movie theater capable of challenging Alamo Drafthouse.

Watch the case study

May 2012

Sound like a tall task? Well, with only 6 months separating us and the launch of Moviehouse’s first location, we knew we couldn’t sit around and stew about it. So we got to work.

Assessing the ask
  • Whom are we talking to?

  • Elite suburbanites that dread the typical downtown scene.

  • How do you communicate that our movie theater is better than the rest?

  • You don't. You communicate that our movie theater is better than the other bars, restaurants, and date options.

The ANGLE

Moviehouse has it all: reclining leather seats, a scratch-made kitchen, and little-black-dress quality cocktails. The key insight pretty much wrote itself.
Moviehouse & Eatery

Makes the Movies Better.

BUILDING OUT THE BRAND
It’s funny how easily key messages and visual designs flow from a great big idea. But that’s exactly what happened with Moviehouse.

Going Live

Roll out the red carpet: Moviehouse was ready for its big premiere.
Sustaining Success
It’s not hard to make your first blockbuster. But a great sequel? That's what we were tasked with as we helped launch 3 more movie theaters in the next 3 years. We developed an evolving, long-term media plan aimed at equipping our client with the tools it needs to launch and scale in other markets. Comprehensive analytics, monthly campaigns across multiple channels, and a consistent delivery of voice and visuals all lend to M&E’s ongoing success.

The Jones Family Movie Night

Scratch-Made Makes the Movies Better

The Results

We could pump up the results of our work with flowery but vague sounding language. We find something concrete to be more illustrative:

We helped turn the vapor of a business idea—one whose success or failure would hinge largely on the quality of its marketing—into an $80 million dollar business in about four years. We’ll just let that marinate.

Media Analytics Snapshop, Q2 2016

Website

Organic Facebook

Paid Facebook

Moviehouse by the numbers
  • 8x

    Average return on a dollar spent with Tilted Chair

  • $5.1 mil

    Annual e-commerce revenue as of 2016

  • 68,000

    Facebook audience as of August 2016

  • 3

    Additional theaters launched in four years

“Tilted Chair has helped us build a brand robust enough to scale across different markets, and for many years to come. They are an absolutely indispensible business partner.”

LESLIE SLOAN
MANAGING PARTNER
Services provided
  • Strategy

  • Creative

  • Production

  • Media

LOOKING FOR RESULTS
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