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Camp Gladiator How do you enhance a fitness revolution?

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August 2015

Camp Gladiator is revolutionizing fitness, with outdoor camps popping up all over the country. No gyms, no excuses. And in August of 2015, the revolutionaries reached out to Tilted Chair.

1 The APP

Task #1: Design a game-changing iPhone app to make the camper experience simpler and more rewarding.

WATCH THE CASE STUDY

INTERACTION & USER TESTING
Our first step in conceptualizing the app included blueprinting the app's interactions. We created an exhaustive interaction flow that left no button un-clicked, and no use case un-explored.

We followed up that phase with extensive user-testing. Test and iterate, and then test some more. We stopped only when we were sure the app was ultra-usable.
GOING LIVE
We worked closely with CG to land on a UI aesthetic that enhanced the CG brand, and met our usability objectives. Three weeks working closely with the client enabled us to reach pay dirt. We then fleshed out the remaining screens, and packaged the app up for hand-off to CG's development team.

Just in time for an all-important promotion, the app launched in the App Store. CG campers now had the ability to check-in, make referrals, and keep track of accomplishments right on their phones.

2 CG BOLD

Task #2: Overhaul the all-important "CG Bold" brand, and create a visual architecture that's recognizable and motivating.

3 The WEB

Task #3: Design a new website that promotes the new experience.

The RESULTS

We could think of a million reasons why our engagement with CG was a good idea. Actually, about 14 million of them.
2015-2016 GROWTH
  • $14 mil.

    2015-2016 YOY revenue increase

  • 92%

    2015-2016 YOY revenue increase

  • 3

    Successful new initiatives launched with TC's support

Services provided
  • Strategy

  • Creative

  • Production

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