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© 2017 Tilted Chair Creative LLC. All Rights Reserved.

Bare Necessities How do you cast a nude cruise line in a new light, to a new audience?

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FALL 2016

Nude cruising: two words we never thought we'd have the pleasure of adding to our industry portfolio. And yet all that changed in 2016 when Bare Necessities walked through the door.

The ASK

Help a popular nude cruise charter revolutionize their brand and gain a broader, larger audience in the process.
Assessing the Ask
  • What do nude travel enthusiasts love about cruising bare?

  • Freedom. To be exactly who they are.

1 The BRAND

Our first task was to develop strategic position and a visual language for the brand to present a cohesive and design-forward look to larger and newer audiences.

2 The WEBSITE

Next, we took things digital, developing an entirely new online experience.

3 The Campaign

With a great foundation laid, Tilted Chair then developed a groundbreaking creative campaign which manifested on Facebook, Instagram, and in print.
DIGITAL ADVERTISING
We tested the limits of modern social ad platforms with videos, carousels, and canvas ads that resulted in a richer, larger-feeling campaign than our budget would have indicated.

4 The RESULTS

With a new strategy, brand, website, and campaign behind them, the numbers starting rolling in.
2016-2017 RESULTS

The 2017 French Polynesia trip sold out. So did the 2017 Mediterranean Mosaic. And the 2017 Big Nude Boat. As it turned out, we were nude cruise naturals! The partnership with Bare Necessities continues, breaking records and building momentum with each passing day.

30-DAY FALL 2017 CAMPAIGN RESULTS
  • 169%

    Facebook ROI

  • 3,062

    New page likes

  • 1,255

    New email subscribers

Services provided
  • Strategy

  • Creative

  • Media

  • Production

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