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IDEAS FROM THE CHAIR

When we get our ideas down on paper, they’re usually pretty good.

Brush Script Lettering

Jamie Rodriguez | 3/18/2016

As long as I can remember, my fascination with type and lettering has been particularly focused on scripts. When done properly, the results are very elegant, beautiful, and frankly, human. Script type is much closer in nature to handwriting than the type families we encounter regularly in our daily lives. Script type can be loaded with personality. Here, I'll take...

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Guide to New Media: Audience Targeting Pt. 2

Jake Rector | 3/04/2016

Part 2: Curated creative and perfect placement B2B marketing doesn’t always have to be boring. B2B clients often demand highly targeted campaigns focusing on specific groups of professionals. Below are two examples of how Spotify and The Insights Group used integrated marketing campaigns to influence small but incredibly valuable audiences. Integrated campaigns, and people for that matter, are not an...

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Behind the Scenes: A Very Chair-y Christmas Card

Savannah Clements | 1/11/2016

As an advertising agency, we wanted to send a holiday card to thank everyone for a great year and to let them know we’re looking forward to killing it again in 2016. Being the creative people that we are, we knew we didn’t want to just sign and seal a few generic greeting cards, so I was charged with the...

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Guide to New Media: Audience Targeting Pt. 1

Jake Rector | 12/04/2015

Part 1: Media is becoming more fragmented, but with more options comes more opportunity. Once upon a time, there were four ways to reach your target audience: on television, with a billboard, in print, or on the radio. Each medium represented a unique way of serving a creative message to a large audience, which is exactly what agencies did. Since...

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Thursday Type Tips

Jamie Rodriguez | 10/08/2015

We work with type pretty much all day. Whether our designers are creating a custom script for a blog post, or laying out a brochure in InDesign, words are a way of life at Tilted Chair. Here are some useful typographical tips we’ve learned in our years of loving letters. WIDE-TRACKED SERIFS LOOK IMPOSING Not sure why. But it’s something...

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