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IDEAS FROM THE CHAIR

When we get our ideas down on paper, they’re usually pretty good.

The Power of Content Marketing

Jake Rector | 9/08/2016

THANKS, ERIK I have to give him the credit; Erik was the first to describe our media team as “social first.” It turns out that Erik was on to something with the idea that social media is in fact at the center of what we do. The web is taking over the world. Now your thermostat knows when you leave...

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One Hour Ads, OR 3 Things We Learned at Texas Marketing Summit

Jamie Rodriguez | 5/04/2016

Last week, nearly half of us chairs loaded up the cars, and headed east to Houston for the very first Texas Marketing Summit. The summit featured some world-class brands, some fabulously knowledgeable panelists, and one of the greatest buffets in hotel history. For us, it represented a proverbial microcosm of the very business we're in, the context of which consists...

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Stop Doing These 3 Things and Give Your Business Wings

Erik Hernandez | 4/01/2016

It’s officially been one year since I joined the Tilted Chair team. Woo hoo! It has been a crazy year of change and growth here. For those of you who are visual learners I put this together: We actually had a nice little company profile in the Austin Business Journal two weeks ago discussing our growth. You can read it...

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Brush Script Lettering

Jamie Rodriguez | 3/18/2016

As long as I can remember, my fascination with type and lettering has been particularly focused on scripts. When done properly, the results are very elegant, beautiful, and frankly, human. Script type is much closer in nature to handwriting than the type families we encounter regularly in our daily lives. Script type can be loaded with personality. Here, I'll take...

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Guide to New Media: Audience Targeting Pt. 2

Jake Rector | 3/04/2016

Part 2: Curated creative and perfect placement B2B marketing doesn’t always have to be boring. B2B clients often demand highly targeted campaigns focusing on specific groups of professionals. Below are two examples of how Spotify and The Insights Group used integrated marketing campaigns to influence small but incredibly valuable audiences. Integrated campaigns, and people for that matter, are not an...

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