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When we get our ideas down on paper, they’re usually pretty good.

Finding Your Brand’s North Star

Jamie Rodriguez | 5/03/2017

Quick, think of your top three favorite brands.  Why do you love these brands? Is it solely due to their functionality or is there a deeper meaning? Brands are not inanimate objects, they’re in fact people, like you and me, with personalities, motivations, and even fears. That’s why we feel so connected to them, we invite them into our homes,...

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7 Steps to Hiring a Realtor and/or Hiring a Marketing Agency

Erik Hernandez | 4/05/2017

Over the past two years we have had close to 200 new business meetings. We have had a wide range of experiences. Some were really great, with well organized RFP’s, marketing goals, and past agency experience. Some, to be honest, were a total waste of time. Not a waste of our time, but a waste of the client’s time. So...

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We’re Not All Men.

Kelcey Bacon | 3/08/2017

I remember asking my mom as a sophomore in high school what she wanted to be professionally when she was my age. To the sudden upset of my youthful naïveté, she explained the very fact she went to college was a little unprecedented in the 1960s, and when it came time to choose a career she only had three options....

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Female Consumers Need Female Storytellers

Savannah Clements | 3/07/2017

Queens of Consumption According to Ernst & Young, the global incomes of women around the world are predicted to reach $18 trillion by 2018. That’s a massive amount of spending power. And not only do women have spending power, but they also influence what others buy (think about how your girlfriend guided your decision to give your mom that nice...

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The Power of Writing It Down

Jamie Rodriguez | 11/14/2016

We on-boarded a new art direction intern not long ago. Her first day represented a proverbial checklist of the usual orientation steps: find a desk, set up Dropbox and email, and of course a welcome lunch. Aaah yes, the welcome lunch. 11:30 hit, and we set out for our favorite neighborhood everything-spot, Cenote. Over kale and scrambled eggs, we walked...

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