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IDEAS FROM THE CHAIR

When we get our ideas down on paper, they’re usually pretty good.

Illuminating the Periphery

Jamie Rodriguez | 5/30/2017

How the future of business belongs to those who invest in seismic innovation. In 2003, an upstart car company was founded in San Carlos, California. Named Tesla, the company set out on a mission to demonstrate the market-disrupting potential of all-electric vehicles in a world still dominated by gas-guzzlers. At the time, the American automotive industry began and ended with...

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The Four Cs of Marketing

Jake Rector | 5/15/2017

Do you remember Philip Kotler’s textbook Marketing Management? It was written in 1967, so if not, no worries. Kotler’s “Four P’s of Marketing” have been replicated in almost every Marketing 101 textbook written in the last half-century, and most people are more familiar with this foundational philosophy than they are with the guy who popularized it. What are the Four...

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Finding Your Brand’s North Star

Anna Mejia | 5/03/2017

Quick, think of your top three favorite brands.  Why do you love these brands? Is it solely due to their functionality or is there a deeper meaning? Brands are not inanimate objects, they’re in fact people, like you and me, with personalities, motivations, and even fears. That’s why we feel so connected to them, we invite them into our homes,...

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7 Steps to Hiring a Realtor and/or Hiring a Marketing Agency

Erik Hernandez | 4/05/2017

Over the past two years we have had close to 200 new business meetings. We have had a wide range of experiences. Some were really great, with well organized RFP’s, marketing goals, and past agency experience. Some, to be honest, were a total waste of time. Not a waste of our time, but a waste of the client’s time. So...

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We’re Not All Men.

Kelcey Bacon | 3/08/2017

I remember asking my mom as a sophomore in high school what she wanted to be professionally when she was my age. To the sudden upset of my youthful naïveté, she explained the very fact she went to college was a little unprecedented in the 1960s, and when it came time to choose a career she only had three options....

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