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IDEAS FROM THE CHAIR

When we get our ideas down on paper, they’re usually pretty good.

Amazon Versus the World

Jake Rector | 9/26/2017

When a challenger like Amazon enters the arena and starts claiming territory across the spectrum of commerce, it's interesting to see how other stakeholders react. What is Amazon doing that keeps executives up at night? Amazon’s mission is to be “Earth’s most customer centric company; to build a place where people can come to find and discover anything they might...

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3 Steps To Resurrecting A Dying Brand

Erik Hernandez | 8/31/2017

Is your company stagnant? Are you losing customers? When people hear your brand name do they say “Oh, yeah, I remember that name”? If so, then you might have...a dying brand. People get caught up in success and sometimes sit back and put the plane on autopilot. Unfortunately, sometimes they look out the window and realize they have gone way...

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The 3 myths about digital immigrants

Jake Rector | 8/03/2017

But first, who are digital immigrants? Digital immigrants are the counterpart of the digital native, a term used to describe people born after 1984 who have grown up in the age of digital media. Academics assumed that early exposure to digital technology, like 8-bit video games and personal computers, endowed digital natives with unique attributes. In short, this was a...

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The 3 Most Common Branding Mistakes And How to Avoid Them

Erik Hernandez | 8/01/2017

Why are people willing to pay $400 for an ice chest if they have never been camping or fishing in their lives? Why do kids save up to buy $200 basketball shoes that don’t help them play any better than other shoes? How did a dying cologne brand turn itself around to become a category leader? The answer: Branding. Your...

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The 28-Day Paid Leave Policy Uncovered

Erik Hernandez | 6/20/2017

The Backstory America is not the greatest country in the world when it comes to paid leave for workers. While every European country has at least 20 days paid leave (not including holidays) and some going up to as many as 25 days, America has no statutory annual leave entitlement. Obviously we still have paid leave but it’s a miserly...

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