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IDEAS FROM THE CHAIR

When we get our ideas down on paper, they’re usually pretty good.

Travel’s Rejuvenating Effect on Creativity

Jamie Rodriguez | 11/08/2017

Being creative is hard. Not war hard, or roofing hard, but it's hard nonetheless. Is "hard" the right word? Maybe "exhausting" is more appropriate. First-world problem of the capital order, I know. But I suspect that exhausted, brain-dead feeling is something humans have experienced since time immemorial. Today it's music, art, design, and advertising; 50,000 years ago it was cave...

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Budgeting advice, trends, and predictions for media in 2018 and beyond.

Jake Rector | 11/07/2017

Everybody who uses a computer for a living wants to feel like Tom Cruise in Minority Report, especially this guy. While I can't predict the future or arrest future murderers, I can illustrate some trends I'm seeing in the way marketers are investing their media dollars and assure you that yes, there will be billboards that know who you are...

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Amazon Versus the World

Jake Rector | 9/26/2017

When a challenger like Amazon enters the arena and starts claiming territory across the spectrum of commerce, it's interesting to see how other stakeholders react. What is Amazon doing that keeps executives up at night? Amazon’s mission is to be “Earth’s most customer centric company; to build a place where people can come to find and discover anything they might...

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3 Steps To Resurrecting A Dying Brand

Erik Hernandez | 8/31/2017

Is your company stagnant? Are you losing customers? When people hear your brand name do they say “Oh, yeah, I remember that name”? If so, then you might have...a dying brand. People get caught up in success and sometimes sit back and put the plane on autopilot. Unfortunately, sometimes they look out the window and realize they have gone way...

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The 3 myths about digital immigrants

Jake Rector | 8/03/2017

But first, who are digital immigrants? Digital immigrants are the counterpart of the digital native, a term used to describe people born after 1984 who have grown up in the age of digital media. Academics assumed that early exposure to digital technology, like 8-bit video games and personal computers, endowed digital natives with unique attributes. In short, this was a...

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