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© 2017 Tilted Chair Creative LLC. All Rights Reserved.

Our Approach

We don't do ads!

Hey, . Tilted Chair was founded in 2010 at the height of the biggest financial crisis since the Great Depression. Our founders realized too many agencies were “creating ads to target consumers” when they should have been creating experiences people would love.

Since 2010 we’ve seen trust in big business hit an all-time low. In fact, over 80% of Americans don’t trust big business at all.*

As a result we have seen people gravitate to local brands, peer-to-peer
businesses, and embrace brands that “get them.” Why? Well, , these types of
businesses still act human.

Why Tilted Chair?

You want to sell something. You want to increase your sales and reduce costs. You want to be the Apple of your industry.

We’ve found that the best brands in the world act, speak, and engage with people like, well, people. And as a result, they have reaped these benefits:

  • Increased Marketing Effectiveness

    Human brands don’t target consumers, they make friends and gain fans. When people are engaged with brands they are 50% more likely to click on an ad or find out more about company promotions or events. In essence, the effectiveness of their marketing is up to 50% more than their peers.

  • Reduced Costs

    As a byproduct of increased marketing effectiveness, your overall costs of marketing can, in some cases, be reduced. Again, by making friends and gaining fans you are creating evangelists for your brand. Word-of-mouth advertising is not only powerful, but virtually free. Despite being half the size of industry giant American Airlines, every praise or adoring post about Southwest Airlines is shared with twice as many social media followers (over 7 million).

  • Demand Higher Prices

    If you want to prevent price erosion or simply stop trying to compete solely on price, then your brand needs to be more human. People wouldn’t pay $6 for a cup of coffee if Starbucks competed on taste or ranking or other quantifiable offerings. Instead Starbucks built its brand off the Explorer archetype which invites people to discover new tastes and provides a third space oasis between home and work. That’s what people are paying $6 for—not the liquid in the cup.

  • Optimized Product Offerings and Services

    Part of being human is listening and adapting. Human brands are able to create better products and services because they listen to their consumers and they adapt. Ben & Jerry’s is second in the U.S. ice cream market because the brand knows how to listen to people and create relevant flavors like Cherry Garcia and Americone Dream.

A few of our

Processes

  • Research

    "Your brand is what people say it is when you aren’t in the room,” said Jeff Bezos, founder of Amazon. We start our research into your brand, competitors, and audience by using social listening tools. This allows us to paint the most up-to-date picture of your brand and listen to what people are saying about your brand and industry.

  • Archetyping

    Human brands need a heart and soul. They need a reason and purpose. We call them archetypes. We utilize archetyping to create a brand personality and a story to connect your brand to people. This should be present in every contact point with people.

  • Brand Positioning

    Based off your brand archetype and your potential consumer archetype, we develop your brand positioning. This is the specific offering your brand is providing people. We reinforce this positioning with specific attributes from your brand like customer service or product features.

  • The Story

    Communicating your story is one of the most crucial parts of your marketing efforts. We are known for our ability to craft authentic stories seamlessly into the social and digital space. This requires a firm understanding of technology and the agility to communicate in a relevant time frame. Our experienced team has crafted stories for such brands as Anheuser-Busch, Chevy, Jamba Juice, AT&T, Mars/Wrigley, Marriott Hotels, People® Magazine, and many more.

  • Production

    Our multidisciplinary team includes in-house production to ensure our stories can come to life. Having in-house production allows us also to turn around most work 2 to 3 times faster than other firms. This is especially crucial in a world where branded content is king.

  • Distribution

    Distributing your story to people is sometimes the most difficult part of marketing. We take a social-first philosophy to our media distribution. As social media continues to gain ground on traditional media, we will soon be able to get your story to more people, and to track their engagement. Our social-first strategy not only provides better data on ROI, but more importantly, provides feedback to improve the story and endear your brand with people.

Our

Offerings

  • Strategy
    • / Positioning
    • / Brand Definition
    • / Communications Strategy
    • / Integrated Campaign
      Development
  • Creative
    • / Brand Design
    • / Messaging
    • / Graphic Design
    • / Art Direction/Copywriting
    • / Web/App Design & UI
  • Production
    • / Video Production
    • / Photography
    • / Video Animation
    • / Web Development
  • Media
    • / Social Strategy
    • / Media Buying
    • / Media Scheduling
    • / Social Best Practices
    • / Analytics

Sound Good

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Our Work

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