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Monthly Archives: August, 2017

IDEAS FROM THE CHAIR

When we get our ideas down on paper, they’re usually pretty good.

The 3 myths about digital immigrants

Jake Rector | 8/03/2017

But first, who are digital immigrants? Digital immigrants are the counterpart of the digital native, a term used to describe people born after 1984 who have grown up in the age of digital media. Academics assumed that early exposure to digital technology, like 8-bit video games and personal computers, endowed digital natives with unique attributes. In short, this was a...

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The 3 Most Common Branding Mistakes And How to Avoid Them

Erik Hernandez | 8/01/2017

Why are people willing to pay $400 for an ice chest if they have never been camping or fishing in their lives? Why do kids save up to buy $200 basketball shoes that don’t help them play any better than other shoes? How did a dying cologne brand turn itself around to become a category leader? The answer: Branding. Your...

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Culture

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