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Monthly Archives: May, 2017

IDEAS FROM THE CHAIR

When we get our ideas down on paper, they’re usually pretty good.

Illuminating the Periphery

Jamie Rodriguez | 5/30/2017

How the future of business belongs to those who invest in seismic innovation. In 2003, an upstart car company was founded in San Carlos, California. Named Tesla, the company set out on a mission to demonstrate the market-disrupting potential of all-electric vehicles in a world still dominated by gas-guzzlers. At the time, the American automotive industry began and ended with...

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The Four Cs of Marketing

Jake Rector | 5/15/2017

Do you remember Philip Kotler’s textbook Marketing Management? It was written in 1967, so if not, no worries. Kotler’s “Four P’s of Marketing” have been replicated in almost every Marketing 101 textbook written in the last half-century, and most people are more familiar with this foundational philosophy than they are with the guy who popularized it. What are the Four...

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Finding Your Brand’s North Star

Jamie Rodriguez | 5/03/2017

Quick, think of your top three favorite brands.  Why do you love these brands? Is it solely due to their functionality or is there a deeper meaning? Brands are not inanimate objects, they’re in fact people, like you and me, with personalities, motivations, and even fears. That’s why we feel so connected to them, we invite them into our homes,...

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Culture

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