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Monthly Archives: March, 2016

IDEAS FROM THE CHAIR

When we get our ideas down on paper, they’re usually pretty good.

Brush Script Lettering

Jamie Rodriguez | 3/18/2016

As long as I can remember, my fascination with type and lettering has been particularly focused on scripts. When done properly, the results are very elegant, beautiful, and frankly, human. Script type is much closer in nature to handwriting than the type families we encounter regularly in our daily lives. Script type can be loaded with personality. Here, I'll take...

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Guide to New Media: Audience Targeting Pt. 2

Jake Rector | 3/04/2016

Part 2: Curated creative and perfect placement B2B marketing doesn’t always have to be boring. B2B clients often demand highly targeted campaigns focusing on specific groups of professionals. Below are two examples of how Spotify and The Insights Group used integrated marketing campaigns to influence small but incredibly valuable audiences. Integrated campaigns, and people for that matter, are not an...

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Culture

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